GO'LY MEANS "GOOD SOUND" 

In my regional, Danish dialect, GOLY is a contraction of "god Lyd", which translates to "good sound". 

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The name is also a play on the brand name of LEGO, which is more of a constructed contraction of "Leg godt", that roughly translates to "Play well" or "Play nicely.

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In my work, I try to approach as many aspects as possible with unbound creativity, and what I like to think of as "serious" play.